Developing an original business idea is tough. Regardless of whether it is a sole proprietorship or a partnership, exploring the market and surpassing your rivals is always time consuming and difficult, and requires constant work.
Working towards security goes through the steps of choosing our target customers, thinking how to cover ongoing expenses, and building excellent social media presence to build brand awareness, not to mention the challenge of making a unique product.
Everyone starting a business must do this. Everyone starting a business knows that it's important to be unique, to have a plan, to market themselves effectively. So why is it that a select few people go on to become meteoric successes, household names, and industry giants?
People like Bill Gates, Mark Zuckerburg, and Whitney Wolfe strive to create a culture of success in their lives and businesses. This extend beyond just business practice; they create a rounded, balanced life that lets them maximise their talents through carefully cultivated lifestyle choices.
Startup September has researched these people, and found some common factors and trends they all do that can help achieve success, build your business, and lead a more fulfilled life.
It's important to take care of our inner selves. Value time spent on your own, in your own head.
Routines help to anchor us in the present, giving us a solid platform from which to begin each day.
From jogging in the morning to preparing a delicious breakfast, doing the morning crossword or walking the dog, your routine can be whatever you want as long as it sets you up for the day.
Successful business owners need to gather data, find ways to continuously improve and advertise their business in a creative and effective way. Reading helps expand your horizons, gives you a deeper understanding of the world, and offers and escape from day-to-day problems, reducing stress levels and allowing us to switch off from work.
Here's a list of great of books about business from the Start Up September team.
Yet, as Steve said, "I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again."
And he managed to return by establishing NeXT and buying Pixar, which turned out to be the most successful animation studio in the world.
So Steve returned victoriously. Persistence and creativity is the key, never giving up, even when you've been hit by disaster.
There are many studies reaching the conclusion that high percent of our assessment for trying out a product is based solely on colour. For Leo's team, green seems to be the token of success while working on a brand designing. Yet, it might be helpful considering which colours could potentially outperform others when we try to dominate the business environment. Let's bear in mind that creating the logo which convincingly communicates the vision of our business is one of the most successful techniques in ensuring business.
It's good practice to start trying to be more observant and insightful in everyday life. Having a higher degree of acuity and understanding will help you no matter what you're doing, and sometimes the smallest things can cause the biggest problems. Catching them before they can disrupt your plans will save you time and money in the long run.
As with anything, there are also some general rules which could make anyone a better business owner. We all should aim high and have good self-control. From small initiatives like creating a visually appealing website, to hiring a knowledgeable accountant, to designing outstanding business cards, there are choices you can make every day to improve both your business, and yourself.
We should plan thoroughly, even though we know sometimes plans change. Speak to customers and clients directly. Show gratitude towards your employees, and reward and celebrate every success.
Promise a level of quality and deliver it. Be bold and always aim to learn new skills and enhance old ones.
The business leaders we spoke about earlier didn't get to where they are on their own. While you can train yourself to higher and higher levels of sophistication and efficiency, you'll always be part of a team. Use them, rely on them, and help them. You'll all grow together. That's the secret to building a business that works.
If you’re starting a business, you’ve got to be smart, determined, and above all else: passionate.
But you already know this.
For everything else you don’t know, there’s a book about it. Here are seven world-renowned books on business, psychology, and work ethics that will teach you how to deal with people, adversity, and yourself.
Let us know what books helped inspire you with #StartUpSeptember or tag us @StartUpSept
Creating a new business can be terrifying. There's the initial fear of all things new, concern that customers won't get the idea, worries about finances, that desperate need for growth, and the pressure of staying ahead if you ever get there.
According to data collected by Startup Britain in 2016, around 80 new companies are set up in the UK every hour but more than half can be expected to collapse within five years.
But don't be discouraged. All it takes is one good idea and you can achieve anything.
So we at Startup September have put together a list of inspirational quotes from some of Business' greatest success stories to keep you going when things get tough:
Love Your Business Idea
“Find something you love and do it better than anyone else.” Gurbaksh Chahal, entrepreneur and founder of RadiumOne
It has been said that doing what you love means that it won't feel like work, and that mindset alone will help your start-up. A new company takes up a lot of time to be successful and will live or die by the passion you feel for it. You're not going to feel enthusiastic about sacrificing a night out with friends for something you don't truly care about. Passion is catching and a genuine love for your start-up will bleed through into your company, inspiring colleagues and investors alike, uniting others under your vision.
A love for your business area will also make it significantly easier to generate ideas to build it further. If you've set up a business that revolves around super cars purely because you think it's a good investment opportunity when you spend all your time daydreaming about gardening, you'll find it a lot harder to bring your enthusiasm to the floor and to come up with plans for growth.
As the poet Charles Bukokwski famously said: 'Find what you love and let it kill you.'
Hopefully, you'll die rich, famous, and successful.
Answer The Big Questions
“There's a lot of bad reasons to start a company. But there's only one good, legitimate reason, and I think you know what it is: it's to change the world.” - Phil Libin, CEO of Evernote
Once you've found a good idea for your start-up, it's easy to let visions of success and expansion run away with you. But planning how you're going to spend that profit distracts from one of the biggest questions of any new business; why this idea? Why can you do it better than anyone else? What difference will it make? Knowing the answers to these questions will help you map out what you want for the future of your start-up and find your target audience.
Keeping focused on the 'why' will make it easier to deal with any setbacks or problems you may encounter. Knowing that there is genuine meaning behind what you do is invaluable. With a clear idea of your start-up's purpose, the way you handle other hurdles will soon fall into place.
Timing is everything
“If you've got an idea, start today. There's no better time than now to get going. That doesn't mean quit your job and jump into your idea 100% from day one, but there's always small progress that can be made to start the movement.” - Kevin Systrom, co-founder of Instagram
Careful timing will let you strike while the interest is there and before someone else comes up with the same plan.
Time is of the essence with a start-up so prioritise putting plans into action – even if it's only a step at a time - over daydreaming about that longed-for success. Make it happen.
Pay Attention To Your Customers
“We must learn what customers really want, not what they say they want or what we think they should want.” - Eric Reis, entrepreneur and author of The Lean Start-up
Even with all the passion and perfect planning in the world, a start-up can only be successful if it attracts the interest of customers. Their loyalty is one of the most important investments you can receive so it's worthwhile listening to what they say, even if it's not the shining beacon of positivity you hoped for.
Bill Gates, you've heard of Bill Gates, famously suggested that an unhappy customer is your biggest learning opportunity. Human beings love to complain and, if they have issues with a service your start-up provides, they'll provide you with areas for improvement. Use that. The way you go on to handle their problem can turn them from an unhappy user to a loyal customer, all while helping you mend the gaps in your service.
“I like to pride myself on thinking pretty long term, but not that long term.” - Mark Zuckerberg, Facebook founder
The world is unpredictable. As much as you try to plan ahead, there will always be surprises. Good business demands contingency plans and flexibility to help your start-up grow so be ready to change tack as needed.
Unfortunately not all start-ups are destined to make millions – most are lucky if they manage to stay above water – and sometimes things go wrong. Sometimes a new business doesn't work and the fantasy of a flourishing and much-loved company folds. Being flexible enough to absorb the shock of failure and learn from the mistakes that may have led you to that point will help you when the time comes to start again.
Focus On Happiness
“Success is defined in units of fun. It's all about happiness.” - Jake Nickell, founder of Threadless
Founding a start-up business is hard. It takes a lot of sleepless nights, flexibility, and determination to begin a new company, and even more of the same to keep it going beyond the five year mark. Remember the passion that got you into the business and you'll be sure to find happiness in your start-up as it grows. Enjoy what you do. You'll do it better.
Business Advice from the Start Up September Team